About Us

Welcome to Market Access Today

Welcome to Market Access Today, the premier platform dedicated to providing comprehensive coverage on the ever-evolving landscape of Market Access and Health Economics and Outcomes Research (HEOR). As the healthcare industry undergoes rapid transformation, understanding market access strategies and HEOR data has never been more critical for stakeholders ranging from pharmaceutical companies to healthcare providers and policymakers.

Our Mission

Our mission at Market Access Today is clear: to deliver timely, accurate, and actionable insights that help you navigate the complexities of gaining market access for healthcare products and services. In today’s dynamic healthcare environment, success depends on staying informed and adapting to changing market dynamics. That’s where we come in.

What We Cover

We cover a broad spectrum of topics that are essential for understanding and succeeding in the world of market access and HEOR. Our content spans pricing strategies, reimbursement policies, health technology assessments, real-world evidence, and patient access schemes, among others. We strive to provide you with the knowledge you need to make informed decisions and drive success in your endeavors.

Our Expert Team

Behind Market Access Today is a dedicated team of experts and contributors who are passionate about bringing you in-depth analysis, breaking news, interviews with industry leaders, and case studies. We offer a multi-dimensional view of market access and HEOR, ensuring that you have a comprehensive understanding of the field’s intricacies.

Your Go-To Resource

Market Access Today aims to be your one-stop resource for all things related to market access and HEOR. Whether you’re a seasoned professional with years of experience or new to the industry, our platform is designed to equip you with the knowledge and tools you need to stay ahead in this competitive landscape.

Join Our Community

We invite you to subscribe to Market Access Today to receive regular updates, participate in webinars, and engage with a community of like-minded professionals. By joining our community, you’ll have the opportunity to network, share insights, and learn from others who are dedicated to the world of market access and HEOR.

Why Join Market Access Today on LinkedIn?

Market Access Today is more than just a source of information; it’s a thriving community of professionals who are shaping the future of healthcare access. By joining our LinkedIn page, you become a part of a network that shares your enthusiasm for healthcare market access and HEOR. Here’s why you should hit that “Follow” button right away:

Stay Informed: The healthcare industry is evolving at an unprecedented pace. Keeping up with the latest trends, strategies, and regulations is essential for success. Market Access Today delivers timely updates, expert insights, and breaking news directly to your LinkedIn feed.

Connect with Experts: Our LinkedIn page is a hub for thought leaders, industry experts, and professionals from diverse backgrounds. Engage in meaningful discussions, gain valuable perspectives, and expand your network by connecting with like-minded individuals who are passionate about healthcare access.

Exclusive Content: As a member of our LinkedIn community, you’ll gain access to exclusive content, including in-depth articles, interviews with industry leaders, webinars, and more. We’re committed to providing you with resources that empower you in your career.

Be Part of the Conversation: The healthcare access landscape is shaped by ongoing conversations and debates. Join discussions on critical topics such as pricing strategies, reimbursement policies, real-world evidence, and patient access schemes. Your insights and contributions matter!

Opportunities for Collaboration: Whether you’re seeking collaboration opportunities, looking for the latest job postings, or simply want to showcase your expertise, our LinkedIn page is the perfect platform. Connect with potential partners, employers, and collaborators who can help you advance your career and goals.

How to Join

Joining Market Access Today on LinkedIn is easy! Simply visit our LinkedIn page and click the “Follow” button. Once you’re a member, feel free to introduce yourself, share your thoughts, and start connecting with fellow members of our community. We look forward to welcoming you to our community! 

[Follow Market Access Today on LinkedIn]

Stay Informed, Stay Ahead

In a rapidly evolving healthcare landscape, staying informed is the key to staying ahead. Market Access Today is here to ensure you have access to the latest information, strategies, and insights that will empower you to thrive in the ever-changing world of market access and HEOR.

Thank you for choosing Market Access Today as your trusted source of knowledge and expertise. We look forward to being your partner in success on your journey in the world of market access and HEOR.

Subscribe now, and let’s embark on this exciting journey together.

Stay informed, stay ahead with Market Access Today.

Founder & Director:
Güvenç Koçkaya



Partner & Co-Director:
Öznur Seyhun



Kardelen Alsan



Elham Talat
Zahra Ahangar Atashi
Amir Mustapha Sharaf
Birol Tibet


Altar Kılıçarslan


SEO Analyst:
Uğur Uğurcan



Domain & Hosting Service: Netinternet

Address: Harju maakond, Kesklinna linnaosa, Tornimäe tn 5 Tallinn 10145, Estonia